College Lookbook Catalog
Concept Work
Concept pitch to client that helped win business for their Fall Back-to-School Catalog.
Monochromatic Beauty Test Shoot
Photo Art Direction
Facilitated photography direction, composition and monochromatic beauty storytelling from concept to completion.
______________________
Thirty-One Gifts
Photo Art Direction, Design
In charge of a 45-page lookbook for several seasons. Built out 3 separate color stories using Thirty-One's product for each room scenario while reinforcing functional solutions for consumers. Led storytelling, merchandising, photo art direction and worked with team to produce final product from concept to production.
Facility Experiential Redesign
Wall Graphics Design
While freelancing for Big Red Rooster, I worked with their team to create wall graphics that provided a wayfinding immersive experience throughout the hospital. The end goal was to reduce stress and promoted wellness while providing an experience for families, patients and staff using animal friends and foliage that are unique to Ohio.
In Store, Print, Web Campaign
Concept Work
BevMo looked to Kreber to provide the seasonal campaigns for in-store signage, direct mail and digital that influenced all marketing pieces for their internal teams. Main contributor to work flow provided for this client.
Rue 21
Mobile App
Front end design for Rue 21's Fall 2015 Mobile App. Determined the overall flow and how to tell stories from their Fall Catalog in an interactive, user friendly way.
______________________
Thirty-One Gifts
Social Media and Web Concept
Contributed to the overall strategy for Thirty-One's Spring Omni-Channel campaign. Executed deliverables across all tactics including web, email, social media, and print design.
Event Poster Design
Freelance Design
Non-profit organization that holds various events for cancer awareness and prevention. Work for this client included branding for web, print and social media.
In Store Brand Experience | 5 Gum
Concept Design
5 Gum looked to Big Red Rooster for a brand experience in the retail space using all levels of communication from small point of sale to large-scale gondolas. A strategic effort to get the consumer using all their senses to go beyond the brand through an all encompassing interactive experience.
Velvet Sugar // Amber Blush
Window Display and In-Store Design
Led the 2D and 3D design of all marketing elements for these fragrance launches. Work with visual and procurement teams to determine the right materials to elevate the brand within budget, while maintaining BBW's fun point of view. The floorset design drives all print, web and social execution.
______________________
Fresh Picked
Window Display and In-Store Design
Fresh Picked is a consistent fragrance line that is showcased a couple times a year. The challenge is to cut through and distinguish one floorset from the other while maintaining consistency for one of the top selling brands for BBW.
______________________
Mother's Day // Fresh Picked
Internal Concept Presentation
The first step for in-store execution begins with a full-blown 3D presentation to determine the overall aesthetic and direction of the fragrance launches that happen up to 4 times a season. These are a couple concepts I owned.
Event Space Brand Refresh
Print and Web Design
Took existing brand and streamlined to make an overall more cohesive look for postcards, brochures, business card and website.
Winter 2011 Calendar
Designer Spotlight
Portfolio Creative features various creatives to design their events calendar that is distributed to clients three times a year.
Exploration is included to provide some insight into my conceptual process and the range of ideas explored before reaching the final select.
Moonlight Madness Event
Jo-Ann Fabric
Client wanted something fun for their annual sales event with a variety of options from Kreber.
______________________
Village at Bexley Riverview
Real Estate Development
Request from this client was to create a luxury, modern feeling logo that incorporated a river into the design.
______________________
Momentum Strategy Group
Startup Consulting Agency
Momentum Strategy Group positions clients for success and wanted a logo created to reflect this.
Columbus Dispatch
Feature Illustration
Used mixed media to concept and illustrate stories from various sections.
______________________
Flip Funnies
Comic Illustrations for Social Media
Posted on Facebook and FLIP’s website every few months to generate awareness / conversations about health and shedding light on serious topics through a humorous lens. Worked with the owner of FLIP on content, copy and brought his vision to life through illustration.